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June 2021

Uncertainty and disruption- these are the two terms that are running the world right now. Crises situations are not new in the modern era. Wars, financial slowdowns, political turmoil have often upset normal life. Yet, none of them prepared society

Digital shopping has become more prevalent than ever. The United States recorded $374 billion in online sales in 2020 and is anticipated to take this number to $476 billion by 2024. While this growth is impeccable news for all eCommerce

Branding is no more a luxury; it is indeed a necessity. Nowadays, we live in a world dominated by brands. In fact, it is the single most powerful statement reflecting an organization’s core values and cultures, and once well-established, it