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Creating Brand for SMEs

Branding is no more a luxury; it is indeed a necessity. Nowadays, we live in a world dominated by brands. In fact, it is the single most powerful statement reflecting an organization’s core values and cultures, and once well-established, it can create incremental value. However, in today’s time, large eCommerce giants such as Amazon and Flipkart are making it challenging for small- and medium-sized enterprises (SMEs) to create their own brand identities. They are capturing the market, making it difficult for small players to succeed in the competitive landscape. Building consumer trust and loyalty is crucial for any business to taste success. Here, we will look at the top challenges faced by SMEs in creating brand identity and competing with huge eCommerce giants.

Role of Cybersecurity in Creating Brand Identity

In today’s time, every eCommerce website needs proper cybersecurity tools and measures in place. Businesses of all sizes need a robust cybersecurity framework to protect the confidential data of the customers. This is considered one of the biggest challenges for SMEs as they often overlook this aspect.

In the case of a cyberattack, small businesses cannot afford to have any downtime in their business operations. This is because every single transaction on the eCommerce platform is a marginal financial success that the business depends on. Hence, they must have an adequate cybersecurity framework that keeps all user data safe, and combat cyberattacks.

Importance of Visibility

The first step to creating a brand identity is getting quality traffic to your site and turn the visitors into customers. However, how is that supposed to happen if the users cannot locate your site on Google? This is a big problem for small and medium-scale eCommerce businesses that can make or break a business.

Most of the time, the names of big eCommerce giants appear on Google when you search for anything. This makes it even more difficult for SMEs to grab user attention. The best way to overcome this challenge is to invest in SEO. All eCommerce companies should perform keyword research, implement on-page SEO and work on getting links from high-authority websites. If it is done correctly, it can lead to improved search visibility and more qualified leads.

Customer Experience is Vital

For an eCommerce business, identifying a way to offer their customers the same experience as they would get in a brick-and-mortar shop is challenging. In fact, customer experience is one of the most overlooked aspects of running a successful eCommerce business and this prevents the business from creating brand identity and generating customer loyalty.

Most SMEs struggle to meet customer expectations as it necessitates precise handling of product pricing, customer segmentation, and analytics. It is important to offer consistent and profitable pricing with a round-the-clock support panel for an eCommerce venture to succeed.

Return/Refund Policy Matters to Creating Brand Identity

Having a simple and straightforward return and refund policy could mean the difference between eCommerce business success and failure. Many may not agree with this, but it’s true. If you want your little eCommerce venture to succeed and offer customer satisfaction, then this should be your top priority.

In an ideal world, there would not be any problems with the product you sell. However, in the real world, sometimes, the product does not match the customers’ visions. In such scenarios, there must be a smooth, quick, and transparent return policy. Make it simple to understand so that the customer doesn’t have to go through any hassle. This helps in creating brand identity and inspires trust.

These are some of the most common challenges that an SME faces in creating brand value and fighting its competition. Make sure to address these key points to increase conversions and make the customer experience more enjoyable.

We are ready to help you create your brand!

Wingwalkers is a marketing hub that feeds on the multidisciplinary dynamics of the today’s creative industry. We aim to bring together different marketing disciplines by thinking multidimensional, with the aim of growing your brand together with expanding business results. With the worldwide transition to the remote working system, our team established a working environment that allows us to bring the best professionals from different backgrounds.

By not trapping creative production within the four walls of a traditional creative organization, we have moved it to flexible and inspiring places. We went after enjoying what we were doing by taking the synergy of different cultures behind us and all with a good work-life balance.

At Wingwalkers, we dig deep for unique and creative solutions that takes the brands to the next level. All for one and one for all: to grow and fly your business.

Contact Wingwalkers!

If you need a trusted creative partner who can guide you in the marketing world, we are here to help you.

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